The Best Way to SEO Optimize Content
Many companies offer SEO content writing as the solution to 'getting ranked' on Google. It should be viewed though as merely one part of a multi disciplined internet marketing campaign. It is not enough to layer website content with 'keywords' and hope for the best. It is wise to check into the credentials of anyone trying to pass himself or herself off as an SEO writer just because a website or article is full of keywords. Keywords might increase the website's ranking slightly, but does it actually drive business towards the site? There has been a trend to move away from traditional ways of writing web content and information to using the technological skill of an SEO expert, but be warned; users of a website must find content that is relevant, clear, and accurate. Ranking highly on Google or Yahoo! is not going to ensure that the target market is reading the entire website. If the information is unclear, or difficult to understand then most potential clients wil...