The Best Way to SEO Optimize Content

  Many companies offer SEO content writing as the solution to 'getting ranked' on Google. It should be viewed though as merely one part of a multi disciplined internet marketing campaign. It is not enough to layer website content with 'keywords' and hope for the best. It is wise to check into the credentials of anyone trying to pass himself or herself off as an SEO writer just because a website or article is full of keywords. Keywords might increase the website's ranking slightly, but does it actually drive business towards the site?

There has been a trend to move away from traditional ways of writing web content and information to using the technological skill of an SEO expert, but be warned; users of a website must find content that is relevant, clear, and accurate. Ranking highly on Google or Yahoo! is not going to ensure that the target market is reading the entire website. If the information is unclear, or difficult to understand then most potential clients will go elsewhere.

SEO content writing should follow the required guidelines as well as deliver copy that is punchy, relevant, and valuable to the reader. A systematic approach is most often the best to make the most of it.

Successful SEO writers will create tags and keywords at the correct juncture within the writing; it cannot be splattered throughout the content in a haphazard manner. While you're not purchasing a Van Gogh masterpiece, your SEO content writing should be creative and artistic as well as being technologically savvy.

There is a formula for keyword density with any type of SEO optimized information or content, it is the total number of words divided by the total keywords. Keyword density should range between should be between 1 - 4% and must be placed in the correct order to be most successful to the search engine robots, yet still remain readable to human users. Remember that search engines prefer pages that focus on one specific subject; tightly constructed themes work best. Always ensure that the title for each page is interesting enough to be picked up by not only the search engines, but by RSS feed services across the internet.

Always maintain consistent content writing the SEO way across all platforms. By using back links from other sites, such as blogs or hubpages, the website will have the best opportunity to gain a constant stream of visitors. The use of social media services is important. The SEO content created must be fully SEO compatible to fit in with the overall marketing campaign.

Search Engine Optimization content writing needs to be done creatively to retain the interest of the reader. This means that the content must be updated regularly to ensure repeat visits from potential clients . Never forget that the goal of a good SEO content writing service is to impart information to potential customers and raise their interest enough to prompt the click through to ones site.

SEO content writing https://yoo.rs/. is an art form and is taught in an 8 week course to all of our experienced and professional seo content writer staff members. Each SEO content writer on our staff is required to complete continuing SEO education via our training webinars each and every week. By staying current with the every changing SEO requirements, our SEO content writers supply our clients with the latest ranking and optimization techniques.

Search engine optimisation is a process of creating and improving your website so that it can be ranked higher in page results returned by search engines for particular keyword searches in your niche. Ranking high on search engines' results pages can give you a constant stream of visitors to your site, which can be translated into potential customers if the site is business related and you get your call to action right.

Relevant Content

The techniques and methods for search engine optimisation vary all the time as search engines change their algorithms and criteria in how they rank websites. There is one thing that remains constant, though, and that is that search engines like to rank websites with fresh and relevant content higher than those that don't include new, useful content for visitors.

Search Engine Spiders Search engines have robotic spiders that constantly search through the entire internet structure looking for specific, exclusive and even rare content. If your site has new, relevant, unique, content the search engines will rank that favourably.

Recommended Platform - WordPress

Many local business owners we know have a static site that has been designed and looks great but just sits on the web providing, perhaps, useful information about the business but doesn't provide the fresh, relevant content that the spiders crave. There are many reasons for this including small business owners not being aware that this is required, but the other big barrier to this is that many website designers don't provide an easy, cheap (and for that read free!) way for business owners to add fresh content to their site. We recommend WordPress as a platform for a website that provides both static pages, like a more traditional 'brochure' website, but also provides an opportunity to add fresh content very easily onto your site as often as you want.

How much content do you need?

Fresh content on your site doesn't have to be very long, or time consuming; as long as it gives the visitor and the search engine enough relevant information it will be fine. Blog posts can be as short as required but we would suggest about 250 words is a good length. Plan to include keywords that relate to your business that your potential customers may be searching for. This is important for the search engines, but don't add keywords in at the expense of readability; your website should be written for your real visitors, i.e. people, not to mention that the search engines are getting better at determining when sites have 'stuffed' keywords into their copy and they don't like it. Try and include one or two links to another useful website, which can help to show your visitors that you are helpful, and may get the other website owners coming back to visit you and maybe put a link to your website on theirs.

A Practical Example

If you are a builder, you could add a blog website giving home improvement tips that provide good content about DIY. You can use this to build a following of people that know, like and trust you and are more likely to buy from you when they're ready and it will also provide you with an opportunity to use the relevant keywords that might get you found in the search engines when people are looking for a builder in your local area (you need to ensure that you add local content that gives you a chance to include local geographic keywords too if you want to be found in local searches).

Fresh, Unique Content

Don't find content that's already online, vaguely rewrite it and then publish it on your site as unique content. The web spiders are much more efficient than humans at finding content and comparing it to other content and will soon find out that you aren't posting fresh content, which will defeat the object of doing it as it will probably affect your search engine rankings. Use your expertise to write your content; create content in your niche like 'how to' articles and 'top 10 tips', people like lists and bullet points - they're easier to read; keep people up to speed with developments in your industry; link to interesting content that you find elsewhere on the web and provide your own take on it, adding to the content not regurgitating it.

Frequency of Blog Posts

I've been going on about fresh content, but another point to make is about how often you update your website. The more frequent your postings are the more attractive they are for the search engine spiders. We see a spike each time we post on our website, and cumulatively this is also driving an increase in traffic. I'll scare you now - daily posting would be great, but almost impossible for most small business owners that I know! Try and post at least a couple of times a week, but even once a week is better than nothing. And did you know that in WordPress you can write posts and then schedule them to go live at a later date, so if you want to post three times a week you can do them all at the same time and then just time them to go live spaced out over the week.

Jo Dodds teaches, coaches and supports small business owners to better market your small business online including teaching you to set up and manage your own extremely search engine friendly websites and blogs using WordPress.